You don't need a cocktail lab to be the busiest bar you know.

With drinks that delight guests, boost profit, and speed up service without compromising quality.

Dead good drinks aren't complicated.

Wouldn't it be great if premium drinks came without complicated prep, hard-to-find ingredients, and expensive, time-consuming staff trainings?

Never run out of an ingredient again

Our operations packs keep track of everything for you, so you can focus on running your venue.

No need to change suppliers

We minimise your admin by sourcing ingredients from suppliers you already use.

No throwing out expensive ingredients

Save money on training staff

Everything we use gets used in whole and tracked by our operations packs.

Our drinks are complex in flavour but simple to make, meaning no steep learning curve for your team.

Boost repeat visits by 25%

The first step to getting a hundred regulars is one great experience.

We've been perfecting that experience for nine years. In the process, we've turned hundreds of new faces into regular customers with drinks they can't wait to share.

Are you losing out on potential sales to long wait times?

We batch our drinks for a simple final recipe that's quick to make and easy to remember. Our programmes increase drink sales by an average of 20%.

Expensive ingredients don't create value; execution does.

We can reduce your cost of goods sold by an average of 50p per drink. Feel great about spoiling your guests with premium drinks that boost GP.

Increase profit by 50p per drink

With drinks that make an impression.

While delighting guests with luxury serves.

With drinks designed for efficiency.

Boost drink sales by 20%

Dead good drinks get results.

With nine years of experience opening and running some of the UK's best bars, we've turned quiet venues into hotspots with drinks that stand out.

Good drinks are everywhere.
Dead good drinks stand out.

Of the 100,000+ venues in the UK 80% of them serve cocktails.

While demand for mixed drinks is higher than ever, it's harder than ever to stand out.

Most venues have two challenges with mixed drinks:

1. Creating an experience that keeps people engaged.

2. Integrating it into your day-to-day operations.

That's why I built Dead Good Drinks - to give bars and restaurants an opportunity to stand out.

In the last nine years I've opened and managed some of the UK's best bars, and in the process, turned quiet venues into internationally recognised ones. I'd love for you to give it a try.

Rory Sorrell

Director and founder of Dead Good Drinks.